The plant-based industry is entering its next era- one where taste, nutrition, and sustainability are equally non-negotiable.
Consumers are no longer satisfied with basic meat alternatives.
They want:
- Cleaner labels,
- Better nutrition,
- Ingredients that align with their health goals
This demand is driving the rise of new protein sources, AI-powered formulation, and corporate investment in food-tech startups pushing the boundaries of innovation.
In this opinion piece, Hadar Sutovsky, General Manager of ICL Planet Startup Hub, explores how the plant-based sector is evolving and what’s next for the industry.
